Earlier this year Town of Killam Council put a Marketing
& Communications Plan in place which included the launch of its new brand -
a new logo, colors, and the tag line “Life Without Compromise”.
This was the result of extensive consultation in the form
of surveys, focus groups, and much discussion among Council & Administration. If we were going to make this change we
wanted to find out what Killam means to its residents, and make sure we got it
right.
So why the change?
Our old logo was working just fine, and our tag line “It All Happens
Here” was pretty well known.
The previous logo was developed in the 90’s by Council at
that time, so had been around awhile.
While it was catchy & attractive and has served us very well, we
thought a new emblem that better represented the present community was worth
pursuing. The old tag line was great,
but realistically, it doesn’t all happen here – almost no city or country can
make that claim.
The challenge was to create a fresh new look that
represented the best of Killam.
The new logo consists of a stylized “K” surrounded by colors
– blue symbolizes the bright blue prairie sky, yellow stands for the yellow
& golden crops in summer & fall, black stands for the rich soil in our
region and the vibrant energy industry, and green symbolizes the many parks
& trees around our community.
Our tag line was developed after much careful
thought. From our consultation exercise
we have determined that attracting new residents needs to be our number one
marketing priority.
The value in being a part of the Killam community is defined by the following –
- Community Spirit – Killam is a very welcoming community; Killam’s community members are action oriented and see great promise in our future; Killam is proud of its clean and tidy streets, yards, homes & businesses.
- Location – Highways 13 & 36 (Veterans Memorial Highway) are a major asset for Killam and the region. We are located in the middle of east-central Alberta – the Province’s breadbasket - and Agriculture & Energy industries play a big role here.
- Services – Killam has a great selection of business services, but just as importantly it’s social & recreation services are varied & impressive. Anything you can’t get or do within the boundaries of town is available by taking a short drive.
Add to this the fact that our community is very safe, cost
of living is affordable, and jobs are available throughout the region.
All this adds up to the concept that anyone can call
Killam their home and would not have to sacrifice lifestyle or comfort. Hence our slogan.
Canada is a great country, and the Province of Alberta is
arguably the best place in the world to live right now. There are fantastic opportunities in the
Killam area to make a living, but more importantly for you & your family, to
live a safe & comfortable life and be part of a great community.
Killam is your chance to live “Life Without Compromise”.
Cheers,
Bud James
